Summer Intern Project
Brandon Agency - Summer 2024
Frank’s Pimento Cheese has its roots in the long history of Frank’s & Frank’s Outback Restaurant AKA Frank’s Restaurant & Bar in Pawley’s Island, SC. The restaurant remains a staple of the local food scene, known for its Southern hospitality and high-quality offerings. My intern team included me, the creative intern, a project manager intern, social media intern, and a public relations intern. We fully redeveloped Frank’s brand and personality. This is my contribution to the team as the creative intern.
Branding Moodboard
Laid-back, Dining | Creamy, Flavorful, and Bold Flavor | Fresh and Local Ingredients | Coastal, Relaxed, and Casual
This beachside Southern-style pimento cheese brand embodies a perfect blend of laid-back coastal living and rich, indulgent Southern tradition. Rooted in fresh, locally sourced ingredients, it offers a creamy, bold, and flavorful experience meant to be enjoyed effortlessly like at a sun-soaked picnic, a breezy backyard gathering, or a casual beach day. With a touch of spice, a hint of nostalgia, and a commitment to quality, the brand captures the essence of Southern comfort with a modern twist.
We are marketing towards a Southeast audience, with emphasis on Frank’s recognizable restaurant logo along with their family and community dynamic.
Primary Logo
Frank’s Restaurant Logo
The client did not have a digital version of their restaurant logo so I created an updated version referencing the photo above!
I also created a second design that references the Goods To Go business that operates under Frank’s Restaurant & Bar.
So the logo still has the recognizable Frank’s with more usability options.
I also had the opportunity to explore design styles and focus on the character of Frank that is in their present packaging and logo.
Fun & Illustrative Logo Exploration
Frank Caricature
3-Color | 2-Color | 1-Color
Navy
Turquoise
Pimento Cheese
Secondary Logo Exploration
Destination Logo
Emblem Logo
Illustrative Logo Versatility
Goods To Go
Outback
Restaurant & Bar
Pattern Idea
Destination
Frank Caricature
Slogan
‘F’ on the Restaurant Sign
This pattern was designed for versatility and can be used under any of the logos presented to the client.
Packaging Designs
I created two options for a pimento cheese packaging design. Each of these designs pull from an antique and classic style with the usage of crests and emblems! I created a modernized design with a classic feel as Frank’s is an established community symbol.
I utilized elements that give a pop of color distinguishable from the “sea of orange” amongst other pimento cheese brands on the shelves.
