A Body Positivity Brand

Graphic Design V - Fall 2024

Happicampus An uplifting, body positivity brand of accessories for students. They offer items such as apparel, stickers, water bottles, and more, all featuring a charming and diverse character line-up. Each character has a different body shape for inclusivity. Happicampus also uses smiley faces and self love mantras to spread a message of self love, community, and well-being.

This branding project was the result of a design case study where we identified a problem and created a design solution. Click the button to view the full case study!

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